Desk 03 · Invest

Everyone at the table is paid by the seller. Except us.

Portals, brokers, roadshows: all of them earn from the developer's side of your deal. We're paid by you, which is why our advice includes the word "no".

The part nobody explains

Why "free advice" costs the most.

On off-plan, you pay the broker nothing. The developer pays them 2–8% of the unit price, so the advice scales with the ask, not with your outcome. These are the facts of the market you're walking into:

69% of sales are off-plan

Most of the market is promises about buildings that don't exist yet. Payment plans are real; so are 14-year handover delays.

market data, 2025

43% of buyers are non-resident

The people least able to visit sites, verify developers, or use UAE courts are the market's biggest customer group.

DLD, Jan 2026

Service charges bite early

Owners can owe service charges before handover. It's the kind of line item that never makes the sales brochure.

documented rulings, 2025
What we handle

Buy-side, end to end.

We went looking for a genuine buyer's desk in Dubai before building one. We found almost none. This is the desk we wished existed, from "should I buy at all" to keys and leasing. Take the whole path or just the diligence.

I·01

The buy decision

Off-plan vs ready with honest math: payment plan value vs completion risk, and real yield after service charges. Sometimes the answer is "don't".

I·02

Developer diligence

Delivery history, escrow compliance, litigation record. The checks nobody selling to you will ever run on themselves.

I·03

Area & building calls

Service-charge reality per building, exit liquidity, rental demand by micro-market. The meter matters more than the render.

I·04

Deal execution

The two brokers worth your time, the negotiation, and the DLD process shepherded end to end. You sign; we sweat the sequence.

I·05

Golden-visa alignment

Structuring the purchase to clear the AED 2M residency threshold, including the 2026 mortgage and off-plan rules.

I·06

After the keys

Handover snagging, leasing it right, and the handful of numbers worth tracking once you own.

I·07

The diligence report, standalone

Title, escrow, developer litigation and delivery history on any unit you're considering. Yours to keep, whoever you end up buying through.

I·08

The second opinion

About to sign? We pressure-test the deal in 48 hours: the price, the payment plan, the clause that shouldn't be there.

I·09

Portfolio advisory

Already own here? Annual valuations, resale timing, rebalancing. Advice on when to sell, from people who earn nothing when you buy.

How this desk is paid You pay us. Nobody else does. Flat fee locked to your price band, agreed upfront, capped client slots. We take nothing from brokers or developers, so the advice has one master. See the full ledger →
How it runs

From question to keys.

PHASE 01

The honest read

Your goals, your budget, your horizon. Then a straight answer on whether Dubai property fits them, and where.

PHASE 02

The shortlist, verified

Two or three options that survive diligence, with the developer checks and the real numbers attached.

PHASE 03

The close, protected

Negotiation, contracts, DLD registration, handover. We stay until the title deed has your name on it.

The other chapters

Owning here usually starts somewhere simpler.

The Invest desk

Start with the honest read.

One line about your budget and goal. You'll get a straight answer, even if the answer is "wait".

Capped slots. If we're full, you go on the list, not on a drip campaign.